SSL stands for Secure Sockets Layer and it is the standard security technology used to create an encrypted link between a browser and a web server. When information travels across the Internet, it may pass through dozens of servers and networks before reaching its final destination. While it’s traveling through the digital badlands, that information can get intercepted and/or compromised. SSL ensures against that.
Why You Need SSL for Your Website?
Ensuring security is the name of the game when dealing with customer details like credit card information.
- Mandatory for Card Transactions
It is absolutely necessary to have a SSL encryption of at least 128 bit in order to conduct credit and debit card transactions.
- Generate Customer Trust
Customers look for signs confirming SSL certification while purchasing products or making payments. It is estimated that 70% of all online orders are abandoned due to inadequate trust in the transaction and 64% of online shoppers look for signs of authentication while using a shopping website. SSL encryption engenders trust, and trust leads to more conversions leading to increased sales and profit.
- It’s Just Good Business
If you have a business website and let’s say your clients’ personal information is compromised, that could have serious ramifications. That’s a PR nightmare waiting to happen.
- Improve Google Ranking
Implementing an SSL certificate will benefit SEO ranking even if your website does not have a checkout or login page and transact financial information. Google said so, and we want Google to be happy so we are ranked better, right?
- Authentic and Professional
Being SSL certified makes you more professional and your website gains a mark of authenticity.
There are various ways to identify an SSL-encrypted site – an SSL certification icon, green address bar, or an “s” after “http” in the URL bar.
Are SSL certificates capable of securing more than one domain/sub-domain?
While there is a restriction on the number of SSL certificates allocated per cPanel, it is possible to have multiple domains /subdomains incorporated into one SSL certificate. In order to do this, you’d have to purchase a multi-domain SSL certificate. Although this is expensive compared to a single domain SSL certificate, you would be able to conveniently manage all the domains through a common account. Another benefit of opting for a multi-domain SSL certificate is that you’d be able to save the cost of purchasing multiple dedicated IP addresses.
Types of SSL Certificates
SSL certificates are broadly classified into three categories depending on their validation properties.
Domain Validation: This is intended to be used exclusively by SSL-enabled websites and verified according to the domain name. This is usually done by sending an email to the owner of the website.
Organization Validation: In this case, the authority that issues the certificate would verify your actual business. This is usually used by corporations, government organizations, and other SSL-enabled websites.
Extended Validation: This kind of certificate is intended to give confidence among users that access your website. It also shows that the owner of the website is genuine and can be trusted. Specifically, this tells the users they’re viewing an authentic website and that they aren’t victims of phishing, which is why it is largely popular in the e-commerce realm.
Who Should Have SSL
Mozaic believes all websites should have SSL encryption, but especially if you have an ecommerce website or a site that stores sensitive personal information such as legal info, contracts, medical info, financial info, etc. That’s why Mozaic offers SSL certificates included in the price of its managed WordPress hosting subscription.