5 ways, 4 types, 3 things, 2 outcomes,
1 mindbending result.
This information completely transformed my business and understanding of how websites are supposed to work!
I’m happy to share it with you.
Here’s the 1st thing.
This is one of the most important things to know about websites.
Everybody gets to your website in one of only five ways.
How it works, how it really works.
The only 5 Ways
Whether Google or a phone book, people get to your website by searching. Your business should be easily found online.
Facebook, twitter, Instagram and dozens of others – Social media is another way people get to your website.
Snail mail, email, text message, etc. The third way people get to your site is personal messages you send out.
Bus stop or Billboard, Facebook or Youtube, any advertisement would be the fourth way people find your site.
Word of Mouth
Reviews, Testimonies, and Affiliate Marketing (and good ‘ol jaw exercisin’) Is the last way to your site.
Which one to do first?
Which one is best?
The More You Know
You have more than you think…
What you know about your website visitors and how your message caters to them can make a huge difference in your success because the more you know about your existing or potential clients the more you can cater your message directly to them.
For example, you know that;
People who visit your website are either
Brand new “never been before” visitors need to know the general message followed by more particular information to make the proper decision. Returning visitors might be returning to buy, get support if they already bought, or they need more particular information to make a buying decision. How would this affect your message? Brand new visitors may not be ready to buy but returning visitors might. A perfect example of how NOT to do this correctly is the “pop up to subscribe to our newsletter!” fiasco – I’m sure you’ve experienced it. Let’s say your goal is to get newsletter subscriptions. Two seconds after a visitor lands on your page, you pop up a “subscribe to our newsletter!” banner. The visitor doesn’t even know if you have the info they want, how would they know if they want to subscribe already? unless they came to your site to sign up for the newsletter, instead of impressing the potential client, you distracted and maybe even annoyed them! Pop ups have been so improperly over used that everybody hates them, stop doing that! Fail! No one likes them and they just don’t work – people even have pop up blockers on their computers to stop them. Great idea bad implementation. Sadly, the majority of the websites work in this way (the wrong way) – great ideas, bad implementations.
You should also know which one of the 5 ways they came to your website
Word of Mouth
Earlier I showed that people get to your site one of 5 ways and suggested you make sure you have all 5 ways applied to your website. I asked three questions; which one to do first, which one is best, and which one to do last. Here’s the longer answer. Do SEO first, it’s fairly straightforward and expedient to do initial SEO (no special skills, not coding – I’ll show you) but it pays off for the rest of the life of your website. Do ads last, if you don’t have eveything else set up before running ads, your ads won’t be as effective as they could be, wasting your time, your money, and even possibly losing clients you could have otherwise landed if your message and the other parts of your site were already set up properly. I didn’t infer to it before but the highest converting of the 5 ways is sent messages to existing clients. In almost every case it’s less expensive to get a second sale from an existing client than it is to get a new sale from a new client, but that’s still not the best way. What’s the best? Word of Mouth – more on that later.
Additionally you should know if they
Made a Purchase
What do you think the first thing a new visitor who lands on your website should see? What about a returning visitor who has not yet purchased? What about a visitor who has already purchased? Should your message be any different to these different visitors? Do you see how a “New Clients get 10% off” message vs. a “thank you valued customer, here’s 10% off your next purchase too”, or “bring a friend and get 10% off for both of you” messages would work for different visitors? Someone who has purchased might need instructions for use, tips and tricks, or product support but someone who has not yet purchased needs more info to build trust, get specifications, or maybe is comparing pricing.
That’s all for now but more will follow…
Reach out if you don’t want to wait – yep we still believe in good ‘ol fashioned customer service and support. Drop your phone number in the body of the message if you want me to give you a call, otherwise you’ll hear from me via email shortly.