My site’s not THAT old, you say to yourself, trying to feel better about the fact that you just saw a competitor’s really cool site, and your site doesn’t look near as cool and modern.
If you have a moment like this, chances are your site is in need of a makeover. Here’s the test. Check your website against these 5 questions below and if you answer yes to one or more … well, then, maybe it’s time for an update.
1. How does your site look on your mobile phone?
Does the layout automatically change to accommodate the smaller mobile screen or tablets so you can still read everything just fine? If not, your site was either built before “responsive” web design was an important issue, or it was built by someone who doesn’t understand how important it is that people can view your site and navigate through it on mobile devices. Either way, you’ll need a website that is easily viewed on all different-sized devices. Substantially more people browse the web on mobile devices than desktop computers.
2. Do you find yourself making excuses for your website’s look when showing it to people?
If you find yourself doing this, it’s because you’re not proud of it for one reason or another. You may not even be able to put your finger on exactly what it is that you don’t like. More often than not, the reason is an old, dated “look” based on older design trends. Your website is supposed to be a reflection of you and your business. It’s where people go to find out about your company and give your first best impression. It needs to convert. How successful is your company going to be if you are compelled to hide your biggest potential marketing source?
A good web designer will be able to tell you what’s wrong with your website and a good web design platform like Mozaic can provide all the latest tools to build a beautiful, updated site with the best conversion plugins.
3. Is it hard to find things on your website? Is your current site hard to navigate?
When you try to find a page on your own website, do you have trouble? If you do, then so does your audience. This is a sure sign you need to make some changes, and fast! Poorly-designed websites are confusing to the user and they are likely to click away and go to your competitor in a heartbeat. It could be the naming of pages or links that is confusing. Or maybe the layout doesn’t help visitors flow to where you want them to go.
There are many things that can be wrong with a site, but the purpose of even HAVING a website is to promote your products or services, and sell something (a product, service or idea). Any difficulty in navigating around your site is lost income. Get yourself a web designer who understands the “user experience” and designs with this in mind.
4. Do you get any actual traffic to your website?
Your website is your virtual storefront. You should get TONS of traffic to it. If you don’t and you didn’t just recently launch the site, something is wrong. Most of this comes under the heading of marketing and advertising, which you, of course, have to do to succeed in any business. But the site itself should get some organic traffic, if it’s built and designed correctly. Does your website have social icons on it? Can your blog posts be shared to social sites?
A good web designer should have a solid understanding of both SEO design principles and marketing to create a site that does more than just sit there looking pretty. Generally, you will pay extra for these additional services. The Mozaic WordPress Platform has many of those tool built right in for a monthly low price.
5. Does it take forever for your pages to load?
You try to show someone your website and you both sit there staring at the screen… waiting. This is very bad for business. Most users wait only a few seconds before giving up entirely and going to a different website to find what they’re looking for. Patience is growing thinner and thinner as faster site load times become the norm. You want to make sure you are part of that “norm” and are with a provider that prioritizes site load times. You’ll never know how much business you’ve lost from having a slow website. But guaranteed if your site is slow, you’ve lost business from it.
If you suffer from any of the above website maladies, it’s time do something about it. Invest in some content strategy coaching to help you sort out and focus your site map and offerings. A professional can help you focus your vision into a profitable internet presence. Hire a professional web designer to capture your essence in design. Or if you are into doing it yourself because you’re on a tight budget, you might be interested in what Mozaic has to offer.
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